How much does it cost to air a commercial in T.V?

Answer 1

well Earl D has pretty much covered it all..just to add one more aspect to it the cost of airing for each channel depends upon whether the channel is for the masses or a nicher...a mass channel will give you high reach ie it reaches out to a lot of people..while a niche channel will cost u less and u can advertise more on it.....

Answer 2

How Much Do Commercials Cost

Answer 3

RE:
How much does it cost to air a commercial in T.V?

Answer 4

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Totally depends on the commercial (ie how much money you want to put into producing it) and what time slot the commercial is aired (ie during the evenings most popular show or during daytime tv).

Answer 5

It depends on where and when it airs. A spot during the Superbowl costs millions, but at 3:00am on Public Access, I'll bet the price is much more reasonable. Of course, you'd have to consider who's watching Public Access at 3:00am and decide if you'd really want them for a customer. HeeHee!

Answer 6

In addition to the station or network fee, it depends on the popularity of the show during which the ad is aired, the length of the ad, the time of day of airing.

Answer 7

Depends on the station, network, time of day and slot.

Slots are often pre-sold and you can't buy into them, the Network News, for example. Major advertising area. Some slots are simply not avaiable.

A local commerical on a local station at 2 AM on the midnight movie runs as cheap at $150 per 30 seconds.

A local commercial on a hot show like reruns of Friends or Star Trek on an "off channel" at, say, 8 pm on a Saturday can run $3,000 per 30 seconds.

A local commercial on the 6 pm news on a network affiliate runs about $8,000 per 30 seconds.

A local commercial on the half hour slot of a network affiliate for a show like CSI can run $10,000 per 30 seconds

A network commercial generally runs $200,000 and up for 30 seconds on a low rated show (CSI will cost you more, except the slots are taken by the Ad Agencies, so you have to be with the agencies to get the slots, except for half hour, before the show and after the ending credits) and you have to buy in quanity, say $2 million worth, otherwise you will pay a premium price.

Buying in quantity gets you a break. If you pay $2,000 for example, you'll get the WHOLE midnight movie on a local station at 12 am to 2 am. That means you'll get two commercials every 10 minutes between 12 and 2. That's far less than $150 per 30 seocnds.

That's about $85 per 30 seconds. You can do even better if you buy it every weekend for a year. To get this rate, however, you are paying like $85,000 a year in advance.

Probably get your cost down to $35 per 30 seconds.

That's how Cal Worthington and Fucillo do it.

You can buy 3AM to 4AM on Channel 12 for about $2,500 and run a one hour infomerical if you want!

Undestand what an Ad Agency is (Chait Day, Needham World Wide), they come in to a network with a dozen clients and on a high rated show like CSI they will gobble up all the time slots and present their clients, but this leaves the network with not slots to sell EXCEPT half hour (go to the fridge and bathroom) and BEFORE AND AFTER CREDITS (channel changing, fridge and bathroom). Those slots are good, but dead meat.

So NEEDHAM comes in and pays NBC $500 million to buy slots for the year $800 million to CBS and $700 million to ABC

They then put Toyta, Nike, whoever their current clients are into those slots.

Chiat Day does the same thing

Thompson Agency does the same thing

NBC, CBS and ABC pre-sell all their major high ratings slots a year in advance.

Local time buyers do the same thing for Cal Worthington or Fucillo Ford and Honda

The half hour is reserved for local stations and "indepedents" who buy in at very high rates.