Hi..u r all so sweet..:) can u puhleeese help me with this research i am stuck with.....?

Question

Success Factors of Franchises in south asian countries...Eg..factors that are making Mc Donalds a success in India,PAk etc...got my point...:)..
You can quote any web source or book that could be of any help in this regard....(SERIOUS REPLIES ONLY )

Answer 1

I would advise you to go to school classroom again to learn to put your query in right manner.

Answer 2

Focuses on the marketing mix of McDonald’s. Highlights how the company combines internationalisation and globalisation elements according to various fast food markets. Using the effect of strategical and tactical models, the case illustrates the effect of McDonald’s on the global environment and how they adapt to local communities. Describes future franchise plans for McDonald’s.

This study aims to examine the relationship between a franchisor's use of different types of persuasive communication to influence its franchisees and franchisee perceptions of conflict in the franchise relationship.
Design/methodology/approach – Multiple regression analysis of survey data collected from franchisees of a US-based franchise system.
Findings – Data analysis indicates that a franchisor's use of requests, threats, and legalistic pleas is positively related to conflict in the franchisor-franchisee relationship. These relationships are not moderated by franchisee dependence. Franchisee dependence, does however, negatively moderate the relationship between the franchisor's use of recommendations and conflict. The franchisor's use of information exchange and promises and conflict are not related. The results suggest that business format franchisors should use information exchange and promises and restrain from using requests, threats, and legalistic pleas to influence their franchisees. Recommendations should be used to influence franchisees who are highly dependent on the franchisor.
Research limitations/implications – Future research should validate the findings of this study using data collected from business format franchisees in different cultural environments.
Originality/value – This is the first empirical study to examine the relationship between a franchisor's use of different types of persuasive communication and conflict in the business format franchise setting.