If a US. company was going to enter the retail market in Poland, what entry strategies would they use & why?

Question

wholly-owned subsitiaries, joint ventures, partnerships, franchise

Answer 1

All of those you list are possibilities. The easiest way to enter a market is doing it with the least expense. For a clothing store, you will need minimal equipment and interior finish. Merchandise inventory depends on local tastes, customs, budgets, styles. Advertising should be the easiest and cheapest. Newspapers still reach the most people.
The most expensive start ups are fast food restaurants and ice cream stores. The costs to buy and use equipment are high.

The most important thing is to do a comprehensive market study to find out if your product or service will be received. You cannot sell pork in Teheran, for example.