What year did Snickers change over from Marathon in the UK?

Answer 1

In the United Kingdom and Ireland, Snickers bars were originally sold under the name "Marathon". In 1990, Mars standardized many of its global brand names, and the name was changed to Snickers.

M&M Mars used an aggressive advertisement campaign with memorable portrayals of irate foreign visitors attempting to order "Snickers" from confused shopkeepers. For eighteen months thereafter, both names were retained on the wrapper[3] — first with "Marathon" in larger letters, then with "Snickers" in larger letters. This caused a certain amount of derision, as the unfamiliar "Snickers" was, to British ears, meaningless, and sounded very much like "knickers".

The change of name attained some prominence in British popular culture. As of 2006, it still occasionally appears as the subject or punchline of comedy routines.

The 2004 launch of the distinct Snickers Marathon energy bar caused some confusion.[4]

Answer 2

Marathon Snickers

Answer 3

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RE:
What year did Snickers change over from Marathon in the UK?

Answer 4

The good and correct answer has been given.

However, just as a point of interest.

Snickers just wouldn't have worked for the photo joke that went around after our dear Paula Radcliffe failed to complete the marathon in the Athens olympics in 2004.

The image showed Paula with a "fun size" marathon bar with the caption "For when you just can't manage a full size marathon" - Cruel but made me laugh at the time!!!

Answer 5

Castrol...wasn't it always 'Snickers' in America? Was it the Mars people in the US who decided to re-name it from Marathon to Snickers in the late eighties (1988 anyone?)

Answer 6

I guess it was the time u started eatingTHE SAME BAR HA HA HA HA HA.