I am a very ethical mortgage consultant who wants to bring more business to my door (can do business in NC, PA, MD, if it helps). I'm looking for cost-effective ways for me to market my business - true marketing ideas. If you have a unique suggestion to advertise my business, I'd like to hear it. Please be specific. thank you!
2006-11-15 02:38:02 · 7 answers · asked by abcdgoodall 4 in Business & Finance ➔ Renting & Real Estate
In the last 15 years or so those of us in the mortgage industry have spent a great deal of time educationg our potential clients that they need to see a lender before they take any further steps towards a purchase. In this, which is more of a purchase market than we have seen in several years, a diversity of sources is extremely important. Many buyers have already been pre-approved for financing before they begin their search so what may have once been the best source for clients, Realtors, is no longer a gold mine.
With a 20+ year history in the mortgage lending industry, there are several approaches I would suggest that may help you develop a wide base.
Develop relationships with several financial professionals, tax accountants, CPS's, financial planners. You may see the preponderence of their referrals at times when Realtor business is down, that will help you avoid the "peaks and valleys" effect. Maintain regular contact via brodcast email, holiday cards, articles you find that may interest them.
Divorce attorneys are another excellent source. Many of them do not underestand the long term implications a divorce can have on the parties and how important that the equity issues be resolved prior to the filing as well as the documentation requirements for those deeding out but remaining on title. Again, regular contact is a must.
Monthly mailings to a "farm" (a specific neighborhood) make your name a familiar one and most likely to get a shot at a refi or home equity loan as well as a potential new purchase. You may want to team up with restaurants or stores convenient to the neighborhood to send out discount coupons for their services. That always gets attention. Keep your size realistic to minimize production and mailing costs. Your title company's marketing representative is a good source for this information.
And, even though they may no longer be the best source, Realtors ( a stable of at least 10 with another 3 or 4 always in development) is a must.
Above all, make certain everyone you meet knows what you do for a living.
Good luck.
2006-11-15 03:17:08 · answer #1 · answered by Anonymous · 0⤊ 0⤋
I am a networker at heart. I believe the best method of marketing is developing relationships with RE agents in your area. They are the best source of loan business. You ca be quite successful with a small handful of agents that use you and in the current market the agents need all the help they can get too.
I write a blog on the subject of credit management, mortgages, real estate trends, etc. Check it out for more information that may be helpful.
2006-11-15 03:47:40 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Look to see what all the other Originators are doing and do something different!
What is different? How about buy a list and call for refinances, make sure the list is scrubbed!!
Visit builders, home improvement contractors, financial planners, bankruptcy attorneys and dont forget Realtors!
VISIT OPEN HOUSES on saturday or sunday. Find out the info on the house and bring preprinted "WHAT IF'S" if the house sold for ____ and the buyer used FHA the interest current rate is ___ and the total needed to close on the house would be ___!
Help "baby realtors", no one wants to work with them because they dont represent business, help them GROW their business. Most of all....Good Luck! and Stick with it, its a great business.
2006-11-15 03:54:29 · answer #3 · answered by anne l 1 · 0⤊ 0⤋
Visit every Real Estate office in your area at least once a week. Sponsor Open houses. Find out when their sales mtgs are and visit the offices that afternoon. Drop off pens, cards etc. Go to every Chamber function. {ound the pavement. Press the flesh (shake hands). Act like a politician running for office. Earn their trust. Don't be afraid to ask for their business. Do you have a niche? Push it. Leave your cards EVERYWHERE. Esp. Laundromats. Apt. houses. etc. Good Luck
2006-11-15 02:58:27 · answer #4 · answered by Anonymous · 0⤊ 0⤋
http://www.adagogo.com
Great for small, local business marketing & gaining customers or selling your items. You can advertise on 1000s on mobile apps instantly.
2013-10-24 11:34:04 · answer #5 · answered by Anonymous · 0⤊ 0⤋
link up with a close-by realtor who will then refer all his/her shoppers on your employer. additionally, promote in nearby college activities communities' interest classes and media classes, the yellow pages and in the paper.
2016-10-22 03:22:01 · answer #6 · answered by ? 4 · 0⤊ 0⤋
possibly on tv or in newspaper
2006-11-15 03:14:46 · answer #7 · answered by justme 3 · 0⤊ 0⤋