2006-11-14 23:40:20 · 3 answers · asked by Kirsty S 1 in Business & Finance ➔ Corporations
WPP stands for "Wire & Plastic Products". It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency.
Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to "WPP". Smart man.
2006-11-15 04:13:33 · answer #1 · answered by popeleo5th 5 · 0⤊ 0⤋
The history of the WPP runs something a little like this.
Martin Sorrell, in 1985, wanted to build a worldwide marketing services company through a public entity, so bought a stake in a UK manafacturer of wire baskets "Wire and Plastic Products Plc".
In 1986-87, Sorrell becomes cheif executive of the renamed WPP Group, and begins aquiring resource and companies which enable him to build above and below the line capabilities.
2006-11-15 01:07:56 · answer #2 · answered by webponce 2 · 0⤊ 0⤋
Web Presence Provider
Wireless Packet Platform
Work Package Planning
2006-11-14 23:43:02 · answer #3 · answered by Anonymous · 0⤊ 0⤋