What role does advertising play in the total marketing communication?

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What role does advertising play in the total marketing communication?

What is the role of promotion?
How does advertising fit in marketing?

2006-11-13 21:22:39 · 2 answers · asked by Rukiya 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization

2 answers

Check out Sales and Marketing Help dot com.
( http://www.salesandmarketinghelp.com )
You will find your answer there.
Good luck.

2006-11-14 04:15:01 · answer #1 · answered by marketingexpert 6 · 0⤊ 0⤋

Advertising is part of promotion in communicating target consumers the awareness of the product existence and it's benefits. Sometimes it propels product recall, building brand equity in the long run. It's intended to reach a mass base of consumers in the market.

2006-11-13 21:29:04 · answer #2 · answered by armando h 1 · 0⤊ 0⤋