How do advertising objectives relate to a firrm's overall marketing goal?

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How do advertising objectives relate to a firrm's overall marketing goal?

What does advertising need to fulfil marketing goals?

2006-11-13 21:20:25 · 2 answers · asked by Rukiya 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization

2 answers

Direct-action objectives are measured in terms of results - sales go up, sales leads increase and/or more people try the product for the first time. These may all be the result of advertising - advertising that was developed as a result of direct-action objectives....

Increase awareness
Intensify image
Generate sales leads

2006-11-14 00:55:15 · answer #1 · answered by Byjiar 3 · 0⤊ 0⤋

Check out Sales and Marketing Help dot com.
( http://www.salesandmarketinghelp.com )
Good luck.

2006-11-14 04:14:35 · answer #2 · answered by marketingexpert 6 · 0⤊ 0⤋