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2006-11-13 18:28:46 · 3 answers · asked by Stefanuz 1 in Education & Reference ➔ Homework Help
ok, for me in poa and econs.. that principles of accounts by the way, Market share, in strategic management and marketing, is the percentage or proportion of the total available market or market segment that is being serviced by a company.
It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market.
Now, market, is like, customers. Those people you are going to sell you product to. like for example china. We say, china is a very big market. That means that there are lots of people to sell your product to there.
2006-11-13 19:49:30 · answer #1 · answered by Chan Meiyean 2 · 0⤊ 0⤋
Let's say your product is a toy aimed at 7-10 year old children. Let's also say that census figures show there are 12 million 7-10 year old children in the country. That is your market...12 million potential customers. Now, you have competition and they have a similar product with equal appeal to that group, they are going to get some of that market let's say 6 million so your market share if you get the rest is the balance of 6 million. This is over simplifying but in competitive situations each product will get a share of the overall available, there could be six competitors and all 12 million might not purchase any of them. But your market share is the percentage of the known market that does buy your product.
2006-11-14 02:43:39 · answer #2 · answered by Robert P 5 · 0⤊ 0⤋
Well....let's say you want to open a pizza restaurant. So in your town there are lots of people that eat pizza. That's the pizza market. If you want to be successful you have to sell lots of pizza, so you have to figure out how to get your share of the market.
2006-11-14 02:37:03 · answer #3 · answered by pastor_fuzz_1 3 · 0⤊ 0⤋