2006-11-13 17:32:40 · 12 answers · asked by Ben M 1 in Entertainment & Music ➔ Television
It's all in the Concept Development and Marketing Plan. It's in the way they speak, the inflection in their voice at the appropriate time, the testimonials from people who remind you of yourself, the camera work, the lighting, the editing of angles to make something/ somebody look great, the stage makeup & hair, etc. They use a familiar celebrity so that you pay attention. They give you something free if you buy now. (They bait you and give you a sense of urgency because you are afraid you'll miss out on this deal of getting something else free.) It is script writing after script writing. It was tested on audiences or in smaller television markets prior to you seeing it. If it didn't work or test well in a small market, they start story boarding again. They pry on your weaknesses or what they think would be somebody's weakness.
There are advertising agencies that specialize in the making of your infomercial, in the naming of your product, in the price point of this product, in targeting the correct sex and age that would typically buy this type of product and when this type of person would be watching tv, etc. There are all types of analyses going on when they plan an infomercial. They have to buy the time from the tv station they air on, so you know they are not going to waste their money without a strategy.
Then they even hit you up again after you call the toll free number. They will try to upsell you something else or ask you to join some kind of loyalty program where you spend even more money.
You must remember, they are actors and you are a Marketer's Dream.
2006-11-13 17:53:46 · answer #1 · answered by Fancy You 6 · 2⤊ 0⤋
I'm as intrigued about infomercials like a hardatack.
2006-11-14 02:27:22 · answer #2 · answered by sweepit 3 · 0⤊ 0⤋
They are amazing! Have you ever tried to cut a beer can into with YOUR knives? How about pack your entire wardrobe into 3 bags that all fit in your carryon bag just by attaching your vaccuum to them? Did you know you can lose 50 pounds in 3 weeks by drinking nothing but juice? Everything I cook in my house I just "Set it and forget it!" I once caught a shark with my Pocket Fisherman. You could pour hot lead on my car and it would just slide off because I have wonder wax. This may be the last week I goof around here on Yahoo Answers because I just ordered a real estate course and by next Wednesday I expect to be a millionaire. The best part is I don't have to use any of my own money to make the deals.
2006-11-14 01:42:16 · answer #3 · answered by YahooGuru2u 6 · 1⤊ 0⤋
You're intrigued by infomercials?
2006-11-14 01:34:50 · answer #4 · answered by antiekdilur 3 · 0⤊ 0⤋
Making life longer and easier. They had people doing that long ago the traveling salesman and miracle tonics.
2006-11-14 01:57:34 · answer #5 · answered by fizardwizard 2 · 0⤊ 0⤋
The fact that everyone seems to absolutely love the product so much.
2006-11-14 01:34:01 · answer #6 · answered by Kari 2 · 1⤊ 0⤋
They dont intrigue me.
2006-11-14 01:41:10 · answer #7 · answered by It Co$t To Be Around The Bo$$ 4 · 0⤊ 0⤋
probaby that we are half baked when watching plus it is comical to see sch fake enrgy adn we want to seeif we catch oursleves bleiveng becaue we all want to believe in spite of so many bad products
2006-11-14 01:38:31 · answer #8 · answered by Bud 2 · 0⤊ 0⤋
that it amazes me how everyone in the audience is always peeing in their pants happy over some thighmaster, exerciser, ab builder, blemish cover, pimple remover, thingy...........when they could have just gone to walmart to buy the same thing....:P
2006-11-14 01:43:41 · answer #9 · answered by Boop 7 · 0⤊ 0⤋
They always offer something that will make us feel better about ourself but really most of them are crap!
2006-11-14 01:34:43 · answer #10 · answered by lula gula 2 · 0⤊ 0⤋