how does total quality managment plays a major role in volkswagen?

Question

Can anyone send me links?? advantages & disadvantages.. etc its for my paper on monday.. i appreciate it.. thanks all...

Answer 1

Cannot response to your message, no email address? Anyway, here's something for you - In society today quality plays an important role in customer satisfaction. A classic example of customer's being discouraged due to poor quality would be the case of Skoda cars. In the 80's and early 90's Skoda was known for it poor quality and this in turn affected both the brand image and also sales of the company. Once the Volkswagen Group overtook it in 1994, strategies have been implemented to put quality back into the product and to put the customer first. (This and more at http://www.echeat.com/essay.php?t=27152)

Good materials on the subject at http://www.rio.maricopa.edu/content/tqm/tqm101/tqm101_INTER_0000_v1/lessons/lesson02.shtml

Hope the info helps. Let me know if I can be of further assistance. TK