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2006-11-11 10:46:30 · 8 answers · asked by Mr Benn 1 in Arts & Humanities Visual Arts Drawing & Illustration

8 answers

The current logo for Coca-Cola Classic is a variant of the Arden square design of 1969 that introduced the wavy Dynamic Ribbon Device below the Coca-Cola script. The "Classic" branding is used only in the United States and Canada.

The famous Coca-Cola logotype is said to have largely been created by John Pemberton's business partner, Frank Mason Robinson, in 1885. It was Robinson who came up with the name, and he also chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.

The equally famous Coca-Cola bottle, called the "contour bottle" within the company, but known to some as the "hobble skirt" bottle, was created in 1915 by a Swedish former glassblower, Alexander Samuelson, who had emigrated to the U.S. in the 1880's and was employed as a manager at The Root Glass Company in Terre Haute, Indiana, one of Coca-Cola's bottle suppliers. According to the Coca-Cola Company, Samuelson took time to ponder a possible new design for the bottle after production at his plant was shut down due to a heat wave. Inspired, he considered the possibility of basing a new design on the kola nut or coca leaf, two of the drink's flagship ingredients. He sent an employee to research the shape of the two objects in question, but a misunderstanding led to the man returning with sketches of the cacao pod—a crucial ingredient in chocolate, but not Coca-Cola. According to the company, it was this mistaken design that was accepted and put into production.[21]

Although endorsed by the company, this version of events is not considered authoritative by many who cite its implausibility as difficult to believe. One alternative depiction has Raymond Loewy as the inventor of the unique design, but although Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army in the year the bottle was invented and did not migrate to the United States until 1919. Others have attributed inspiration for the design not to the cacao pod, but to a Victorian hooped dress.[21]

2006-11-11 11:01:54 · answer #1 · answered by msrevolution 2 · 0 0

The Coca-Cola logo was designed by, Frank Mason Robinson, the company's bookkeeper and partner of Coke's inventor John Stith Pemberton. It was also Frank Robinson, who coined the name Coca-Cola, because it included the stimulant cocaine and was flavored using kola nuts, a source of caffeine. He also chose the logo’s distinctive cursive script.

The typeface used, known as Spencerian script, was developed in the mid 19th century by Platt Rogers Spencer and was the dominant form of formal handwriting in the United States from 1850 to 1925.

2006-11-11 11:07:55 · answer #2 · answered by M M 2 · 0 0

More interesting than that is that the Father Christmas outfit being red is because of Coca Cola - and the ingredients that go to make up the Coco Cola - never leave the side of the person in charge of it and I think it is guarded by two people continuously in case one dies - that's how valuable it is !

2006-11-11 10:50:13 · answer #3 · answered by Anonymous · 0 0

I don't know but it's all copyrighted by The Coca-Cola Company.

2006-11-11 11:07:31 · answer #4 · answered by RunSueRun 5 · 0 0

a man named asa candler owns a company linked with coca cola publishings so someone from his company.sorry dont know the exact person.

2006-11-11 10:50:23 · answer #5 · answered by Indiekid 2 · 0 0

the two Coca-Cola and Apple could by potential of Trademark regulation, safeguard their trademark trademarks, and the two have extensive adventure doing so. without a license, this manner of use will bring about criminal issues. certain.

2016-12-10 07:19:23 · answer #6 · answered by kleckner 4 · 0 0

It was designed by the company's book keeper Frank Robinson

2006-11-11 10:59:04 · answer #7 · answered by Anonymous · 0 0

some one who is now a lot richer than any of us! shame really!

2006-11-11 11:00:58 · answer #8 · answered by button moon 5 · 0 0

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