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5 answers

De Beers! They used it for slogan in 1948 and until now.

2006-11-09 20:52:54 · answer #1 · answered by Anonymous · 0 1

Isn't that Du Beers line? For many, many years, they had a monopoly on gem quality diamonds. There whole thing was promoting the importance of diamonds per se, because they were the wholesalers. It is not a "brand" name, except at the wholesale level. But as usual, I may be out of date here.

2006-11-09 20:55:28 · answer #2 · answered by auntb93again 7 · 0 0

De Beers (De Boers)

good article here
http://www.theatlantic.com/doc/198202/diamond

2006-11-09 21:06:41 · answer #3 · answered by Barabas 5 · 0 0

De Beers.

2006-11-09 20:54:38 · answer #4 · answered by amg503 7 · 0 0

i thought it was zales but i guess not

2006-11-09 20:47:56 · answer #5 · answered by Anonymous · 0 1

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