what are product/brand managers' job descriptions/responsibilities in a daily basis?

Answer 1

Brand Manager,
I create and manage the look and feel of my brand on all levels. This means I do a lot of art direction, project managing, and writing. I get to design ad campaigns, videos, web sites, and plan fashion shows.

I work in two product seasons at a time -- right now I'm working on Spring 07 and Fall 07 -- On a daily basis I make sure my projects are on strategy and moving toward completion. I do a lot of research to see what our competitors are doing.

A brand is the promise of an experience and it is basically my job to make sure that that experience is carried out in all that we do and sell.