Sale Tips?????

Question

I just got a job as a saleman in electronics. Can anyone give me any info or tips in being a saleman in electronics. Thanks

Answer 1

Many years (decades!) ago I was a store manager for Radio Shack. Effective retail selling requires three steps:

1) QUALIFY the customer - what product is the customer looking for or what problem does the customer want solved? YOUR JOB as a salesperson is not to 'sell' but, rather, to solve the customer's problem or fulfill their desire/needs.

2) DEMONSTRATE two choices/products that fit criteria number one

3) CLOSE the sale. Customers often have difficulty making the decision to buy. The ability to GENTLY guide them to say 'yes' is a powerful skill. Simply 'asking for the sale' is often all that is needed. However, more skilled salespersons will use one of these closes:

a) The 'assumed close' - assumes the customer is buying the product because the salesperson has successfully completed process number one and two above. This may be as simple as asking: "will that be cash or charge?".

b) The 'which one do you prefer' close. Remember in #2 above, after qualifying the customer's needs, you demonstrated two products (e.g. a $200 pair of speakers and a $300 pair of speakers). When you feel the customer has decided which one they prefer, ask them - "Which pair of speakers do you prefer?". When they answer they have essentially made the decision to buy!

c) My favorite is the 'add on' close. This is powerful and increases the total sale. Using our speaker example, when you feel the customer has internally decided which speakers he likes, it is time to add on a set of quality speaker cables (say the $29 vs. the $49 set). When the customer decides he wants the $29 set of speaker cables he has also said yes to buying the speakers! And, you have added another $29 to the sale. This is a very powerful closing technique because many people find it easy to say 'yes' to the $29 purchase even though they have a hard time saying 'yes' to the $300 speakers they really want.

In summary:

1) Qualify the customer- what is he/she looking for?

2) Demonstrate two products that meet the customer's needs/desires

3) Close the sale using:

a) The assumed close - the assumption that the customer wants the product - ask for the sale by asking how they would like to pay for it.

b) The "which do you prefer?" close.

c) The 'add on' close.

Hope these are helpful. Best wishes and good luck!

Answer 2

Don't breathe down you customer's neck. There's nothing worse than going shopping for something and having a salesperson flying around and hanging on like a vulture. I do my research before hand and just want to look at the items in person. A pushy salesperson only pushes me out of the store.

Know your product. I can tell when someone is not knowledgeable.

Answer 3

Listen carefully to your potential customers and do your best to fill their needs... they will give you clues as to what they need, so it's important you know your product well. Always be friendly, and accept graciously when the answer is "no." Plenty of potential customers are available, so no need to spend your time on those really uninterested.

Answer 4

Know your products.