2006-11-06 00:48:08 · 4 answers · asked by syed a 1 in Business & Finance ➔ Other - Business & Finance
Knowing your market and doing everything the market wants you to do as a marketer of textiles better than your competitors. Doing the right product mix, the right marketing mix.
2006-11-06 02:05:58 · answer #1 · answered by Mathew C 5 · 0⤊ 0⤋
Listen to your sales people, ask them for bad news. Make it mandatory for them to include bad news in their weekly / monthly reports. This is how Microsoft got so big, Bill insists on being told bad news. Make quality a number one issue. Remember the secret of Demmings success in Japan was "Quality can be measured" and "Quality costs less". Quality isn't just taking care, it is recording information such as carpet thickness, then producing average and standard deviation. The smaller the standard deviation is the higher the quality. Is the fibre you got this week the same color, thickness, and strength as last week. Put crayons and paper in the cafeteria and ask people to submit any ideas. Ask the sales people what is the best way to advertise the product. Let the staff buy unlimited carpet at the wholesale rate (limit on credit though). I heard of one carpet company where a manager got most annoyed because one of the staff kept buying carpet at staff discount (10% less than retail) and was selling it to his relatives. It was only when someone told him the guy was selling more carpet than the top salesman that he shut up. Don't be frugle with bonuses, especially with the less well paid people. If the cleaner suggested something, the cleaner gets the bonus.
2016-05-22 03:34:29 · answer #2 · answered by Anonymous · 0⤊ 0⤋
I think I answered this before. Basically you need to demand to be told the bad news first and you need to demand quality. As Deming said "Quality costs less".
2006-11-06 01:05:35 · answer #3 · answered by Bad bus driving wolf 6 · 0⤊ 0⤋
Hire the best employees and push for alot of contracts.
2006-11-06 00:49:50 · answer #4 · answered by Andrew H 3 · 0⤊ 0⤋