Basic procedure for doing marketing audit of a company?

0 ⤊

Basic procedure for doing marketing audit of a company?

Marketing Audit

2006-11-05 13:22:13 · 2 answers · asked by anil 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization

2 answers

Visit - www.businesslink.gov.uk

Should be able to find what you're looking for there.

2006-11-05 23:05:18 · answer #1 · answered by Phlodgeybodge 5 · 0⤊ 0⤋

A Marketing audit is a systematic, critical and unbiased review and appraisal of the company's marketing operations and performance. One must meet with mgmt and mktg/sales personnel to review mktg objectives and strategies and to measure their effectiveness based upon the company's performance.

2006-11-05 13:35:19 · answer #2 · answered by luvmuchjoy2 2 · 0⤊ 0⤋