Which Job Title is better? Marketing Analysis or Marketing Specialist?

Question

Currently I am a "Marketing Specialist", exempt position, $50,000 annual salary. My company wants to change my title to Marketing Analysis. Is this a good thing? PS I do do analysis hee hee I said "do do"

Answer 1

A Marketing Specialist usually does a slightly different job than a Marketing Analyst, or someone in the field of marketing analysis.

A marketing specialist position could lead to a marketing analysis position.

A marketing specialist is given specific duties, or client care responsibilities, while a marketing analyst oversees, researches, surveys, and reports the results of the company's marketing effort. The reports from marketing analysis are used to direct the company's marketing efforts in a certain direction, and improve the company's overall marketing effort.

The term marketing specialist is used because the employee specializes in a specific marketing campaigns or specific duties within a campaign. Marketing Analysis or a marketing analyst, may have less direct client contact, but more project management, oversee, and reporting duties.

It's hard to tell why the company wants to change your job title, it might just be a change in company policy. The same change could be happening for more employees as well. It's never a bad idea to talk things over with a supervisor to see what their view might be. Hopefully, you'll get a raise as well as the change in title.

Answer 2

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Answer 3

Fortunately for me my business is almost as recession proof as McDonald's. I agree with the guy who stated the job environment is hostile to business and especially the small guy. Business liability insurance is very high for some higher risk businesses and this puts the little guy at a point where he can't even get started. I like to build my own homes. Building permits use to be $75.00 now they range from $500.00 to $ 3000.00 depending on square footage and how many and who has to inspect it. These inspections occur during the building process and never use to be required. The septic permit fees went up and now there is a well permit fee. The last time I went to inquire about a building permit I mentioned I thought it was wrong to have to go through this much more red tape and intrusion. The lady said you can thank the unions as they have lobbied our state capital, and by the way you will not touch any of your plumbing. If you bury any of it without an inspection I'll make you tear it up. The end result is I won't build another home and everyone who I would have bought from won't get my business. This just a small sample of why government is the problem.

Answer 4

It really depends on your career objectives. Analyst is usually used in marketing consultancy firms, while Specialist is often associated with IT & mobile phone companies. You did not provide enough information regarding what you really seek in a marketing career, nor about the specific titles you are asking about.

In general, always go for a fmcg marketing career, cause it gives you the flexibility to change easier than other marketing oriented sectors. In fmcg title usually starts with Assistant brand manager, followed by brand manager, marketing manager, associate marketing director & finally marketing director.

In other words, there is no difference between analyst and specialist but if you insist on choosing one, then I would say analyst.

Answer 5

Well, are you talking about analyzing or specializing. Or being an analyst or specialist.
Marketing Analyst sounds more specific...where as Specialist sounds too generic.

While marketing and analyzing you doo..doo? I ain't shoppin' there (tee hee)

Answer 6

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Answer 7

Titles mean nothing. What's the salary????