2006-11-03 18:52:17 · 6 answers · asked by Anonymous in Business & Finance ➔ Corporations
Relationship marketing is based on the premise that important accounts need focused and continuous attention. Sales people must do more than just call on a customer when they "think" they might need a product or service.
Interaction and communication among any and every business that may bring business your way is to be investigated and pursued. Limousine companies work with hotels/motels/airports to provide and support a customer base. Travel agencies work with government agencies, schools, churches, teacher unions, labor unions to provide services at prices conducive to using the travel agencies services.
Transaction-based marketing relies on a salesman "pitching" a service or product to a specific buyer or user.
2006-11-03 19:15:19 · answer #1 · answered by Baby Poots 6 · 0⤊ 0⤋
Transaction Based Marketing
2016-10-18 12:19:11 · answer #2 · answered by ? 4 · 0⤊ 0⤋
This Site Might Help You.
RE:
What are the major differences between relationship marketing and transaction-based marketing?
2015-08-15 04:17:18 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Relationship Marketing :
This means what ever you have to sell is sold bt the party with whom you are related for marketing.
Transaction Marketing:
This means you have to have or make the product of the new partys orders.
2006-11-03 19:03:16 · answer #4 · answered by SKG R 6 · 0⤊ 0⤋
transactional marketing - focus on single sale, whereas relationship marketing - focus on customer retention
2016-03-16 06:22:49 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Not quite sure, but there are loads of articles about marketing at http://marketing.hammocksurvivalguide.com/
It might explain it there.
2006-11-06 10:41:59 · answer #6 · answered by Roger B 2 · 0⤊ 0⤋
One focus on customer satisfaction and welfare while other focus on quality and price of product he is selling.
2006-11-03 19:06:15 · answer #7 · answered by bhaskarshodh 2 · 0⤊ 0⤋