explain what a marketing mix is?

Question

Explain the meaning of the marketing mix in a prouct marketing mix and a service marketing mix

Answer 1

The Marketing mix is the management of different areas of marketing to build a product or service. The different areas of the mix are:

Product (all things to do with the actual physical item or service e.g. packaging, falvour, benefits etc), Promotion (The actual communication to a target audience e.g. advertsing, coupon collection, sampling, outbound telephone marketing etc), Price (the selling price, the recommended retail price, the level of promoted price etc) and Place (where the product is actullay sold)

Answer 2

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Answer 3

The marketing mix refers to the approaches taken by a firm to market its produst or services with regards to the 4 Ps [or the 7 Ps]. The four p's are product, price, place and promotion [an addition of positioning, people and physical evidence].

Product
The product in this case will be the service or the good the firm produces and the aspects concerned with the product are the brand name, packaging, product quality and these should appeal to the consumers.

Price
The company will adopt a pricing strategy that is suitable for their target market, for example, for mass products, a company may choose to implement marginal pricing strategy, and there are also strategies such as differential pricing, mark up pricing, cost plus.

Place
This is concerned with the distribution channel used by the firm to make sure that the product or service reaches the consumer at the right place and at the right time. for physical products, there is no problem because there exist a physical market and a physical channel to market them. But for services, they are usually distributed through agents but the consumer will have to go to the service provider and not the service provider transproting the product to the consumer as is the case with physical produst and the consumer cam also not sample the service before purchase.

Promotion
It deals with the activities that aorganisation can take to to make sure that the consumers are aware of the products and services on offer, their value to customers, the quality and also their features. it inlude activities such as advertising, public relations, sales promotions

Answer 4

Mix just means do X, Y, and Z activities when you're trying to market, rather than a single activity. E.g. Answer questions on Yahoo! Answers, write articles, post to your blog daily, and use PPC Ads like Google Adwords.

Having a marketing mix means that if one method fails you all is not lost.

Answer 5

The marketing mix is called the four p's, product, place, price and period. It means the right product should be sold at the right convenient place for the customer at the fair exchange price at the right time when he needs it. The right product means the product should be fit enough for the standard purpose for which it is meant. Convenient place means you cannot expect a person in Michigan to buy his product from LA, so the stores should be easily accesible to your customer and products should be made available in convenient locations. Fair exchange means, when a customer pays for your product he should feel that he is not robbed by the vendor and the vendor should not feel that he has made excess profit. In Economics this phenomenon is called 'giving something for nothing' and this is how things are marketed in freemarket economies. At the right time means the customer should be able to buy the product at the time he needs it not at the time when the vendor is willing to sell. This involves lot of things like having your product sold through shops that have multiple cash counters, parking spaces etc;. There is a fift p added lately called promotion. This means there should not be any deception initiated by the vendor to promote and sell his product.

Answer 6

A mix of marketing ideas, flyer's, newspaper adverts, TV adverts, emails, website adverts. Also cascading one advertisement pointing to another like a small card pointing to a website. Novel advertising like free pens or personalised mugs. Postcards are good - there are more postcard collectors in the world than stamp collectors or any other type of collector - so they don't get thrown away - if they're quality. CD and DVD advertising can be massive. A DVD will hold over 4.3 GB of information, video, presentation, data the lot and they are cheap enough to give away.

Answer 7

The marketing mix is simply the term used to descsribe the use of various marketing techniques by any individual product or service.

some brands may only have TV ads in their marketing mix, others might use web, radio, tv, outdoor advertising, PR, word of mouth, events, sales prmotions, etc.

Answer 8

The marketing elements are traditionally viewed as product, price, placement, promotion. Within each you have subsets e.g product may vary by colour, size, function etc. Promotion may be broken into various forms and media, e.g. electronic, print, advertising, placed features etc. Each element has subsets and possibilities. The marketing mix therefore is n acknowledgement of the various, often complex, options involved in planning the successful marketing of a product or service.

Answer 9

The marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained.

Answer 10

I'm not white and most of that stuff is straight lunacy. It sounds like something that was posted to make other White nationalists look insane. Maybe some of them do believe that stuff, but from what I know about reasonable White nationalists is just that they pretty much just don't like Blacks going around raping, beating and killing White people and how the media ignores these brutal crimes. Most of them vehemently oppose illegal immigration, but then again, a vast majority of Americans of all different ethnicities oppose unchecked illegal immigration. In fact, I'm pretty sure you could go to any nation in the world and they would oppose unchecked illegal immigration. Some are sepratists and are a bit more xenophobic. They don't like minorities and only want to live in White communities. Big deal. For the most part, multiculturalism is a failed experiment and only benefits big government. So that being said, why don't you join that forum and pose the questions to them?