How to do literature review for marketing?( Serious answers only)?

Question

What are the steps in literature review process and how should it be done.

Answer 1

A literature review is an account of what has been published on a topic by accredited scholars and researchers. Occasionally you will be asked to write one as a separate assignment (sometimes in the form of an annotated bibliography--see the bottom of the next page), but more often it is part of the introduction to an essay, research report, or thesis. In writing the literature review, your purpose is to convey to your reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are. As a piece of writing, the literature review must be defined by a guiding concept (e.g., your research objective, the problem or issue you are discussing, or your argumentative thesis). It is not just a descriptive list of the material available, or a set of summaries.

Besides enlarging your knowledge about the topic, writing a literature review lets you gain and demonstrate skills in two areas:

information seeking: the ability to scan the literature efficiently, using manual or computerized methods, to identify a set of useful articles and books
critical appraisal: the ability to apply principles of analysis to identify unbiased and valid studies.
A literature review must do these things:

be organized around and related directly to the thesis or research question you are developing
synthesize results into a summary of what is and is not known
identify areas of controversy in the literature
formulate questions that need further research

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Ask yourself questions like these:
What is the specific thesis, problem, or research question that my literature review helps to define?
What type of literature review am I conducting? Am I looking at issues of theory? methodology? policy? quantitative research (e.g. on the effectiveness of a new procedure)? qualitative research (e.g., studies )?
What is the scope of my literature review? What types of publications am I using (e.g., journals, books, government documents, popular media)? What discipline am I working in (e.g., nursing psychology, sociology, medicine)?
How good was my information seeking? Has my search been wide enough to ensure I've found all the relevant material? Has it been narrow enough to exclude irrelevant material? Is the number of sources I've used appropriate for the length of my paper?
Have I critically analysed the literature I use? Do I follow through a set of concepts and questions, comparing items to each other in the ways they deal with them? Instead of just listing and summarizing items, do I assess them, discussing strengths and weaknesses?
Have I cited and discussed studies contrary to my perspective?
Will the reader find my literature review relevant, appropriate, and useful?

Answer 2

You will find general information on literature review at:
http://www.utoronto.ca/writing/litrev.html

Marketing is far too broad a subject to do a literature review - you should pick some aspect of marketing that interests you.

Answer 3

depends on u r topic u have to refer the literature. for example services marketing is the subject. at the outset in the selected topic u have to narrow down the topic or u have to swithover from macro to micro topic. for example in services marketing there are several areas such as hospitality industry, travel, tourism telephones, cell phones health care etc, then after selecting the micro topic u have to go for literature survey and u have to refer the standard text books available in the area concerned. for example in marketing philip kotler, stanton are considered to be be the authentic books .by refering these books u have to find any material is available with regard to u r selected micro topic and u have to note down that seperately in another book. if it is extracted from any book u have to mention about the author of the book title of the book published by whom year of the edition in the foot notes. some times there may be joint authors also, this also u have to acknowledge and apart from the standard books u have to collect and review articles that appeard in the professional magazines and news papers and use them in u r survey of literature. this is the first step in preparation of a project report/thesis etc. by collecting the connected material u have to prepare the biblography in the alphabetical order. at the outset every researcher will confuse to select a micro topic from a macro subject. after reading the relevent material u will have an understaning about the selected problem.then u can build prons and cons of the issue. this is the way of surve ying the literature in marketing or any social sciences. good luck.

Answer 4

http://www.utoronto.ca/writing/litrev.html