Supply and Demand Graph?

Question

The article can be found at:

http://www.nytimes.com/2006/10/30/business/media/31papercnd.html?ref=business

Can someone please explain what curves shift, supply and demand, and in which direction and why they shift that way?

Thank you.

Answer 1

The demand curve is shifting downward as more people just get news off the Internet. Thus at any given price, the demand for newspapers is lower. This is downward pressure on the price of newspapers.

The supply is having to adjust to the new demand curve they face.