Where I can find literature on Click stram/Web Analytics?X?

Question

What exactly does it mean? What kind of business problems does it solve? What techniques can be used? How and what type of data is gathered?

Answer 1

Go for google/analytics hope you will get the answer.
As per my knowledge only one package is doing that that is google analytics. If you are looking for cluster analysis or conjoint analysis then search in marketengineering.com

but the testing tools are not free there. I would like to say that ur requirement is not clear. its high end consulting so give little bit more details