There is a cement company in Assam. I ve to position its cement in the market. We are conceiving ads on three concepts --- strength, quality, and freshness. I want to use some images that may look unique and eye grabbing.
2006-10-28 19:04:37 · 3 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
Well what does one make with cement?
Houses, buildings, roads, bridges, infrastructure, etc.
First figure out who is ur target audience-who uses YOUR cement the most- Infrastructure compaines, House Constructors, etc.
Accordingly select ur content
Example, if u want to target house developers- make an ad that appeals to building homes (HOME NOT HOUSE GET THE DIFFERENCE)
If u are targetting infrastructure companies convey the idea of building grand bridges, wide roads. etc basically making BIG.
Cement by itsely is not a concept, convey cement as an Engineering tool to develop infrastructure.
In short, see who is ur audience and get the message across of cement being a basic building block of a larger end-product
2006-10-29 22:50:33 · answer #1 · answered by Anonymous · 0⤊ 0⤋
I suggest you hire an advertising agency and do it the right way. This is a discussion forum. You need expert guidance. Spend the money rather than try to get free advice here.
2006-10-29 11:25:27 · answer #2 · answered by Anonymous · 1⤊ 0⤋
posters of bush & laden staring at each other - hows that
2006-10-29 01:08:13 · answer #3 · answered by priyankji 4 · 0⤊ 2⤋