What is the average time to prepare a marketing plan?

Answer 1

Whew - that depends on your industry and your proposal. When doing grant funded projects before, I've set down and created a marketing plan in a weekend. But that's not ideal. Depending on the complexity of your enterprise it could take a while - several months. A small operation would take a matter of weeks. You really need to understand your industry and how your enterprise relates to it and its customers.