I have to write a thesis on market research. Does anyone know of any specific topics in the field?

Question

This is a masters level thesis and it has to use existing data and literature from academic journals.

Answer 1

When I was in college (over 10 years ago), I worked at a place called "Strategic Radio Research". We called people around the US and parts of Canada, asking them about the radio stations they listened to. Later, we also did such for cable companies, and soon something called "Accuratings" (like Arbitron...for media stations).
I can tell you that it used to be located at 180 N. Wabash in Chicago, but I don't know if it's still there or not. But if it is, there are several people there who may be able to give you info on what you're looking for.
Also, I found this link for you to check out on several market research groups: http://www.marketresearchers.com/?a=1&kw=strategic+market+research+


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