What are the elements of marketing and what are the objectives of marketing strategy ?

Answer 1

Set your Goals / Mission

Identify market needs & wants i.e.wat are custoemrs looking for what are their needs & Wants?

Perform SWOT Analysis (industry and the economy)

Identify and carefully study the marketing Mix (Price , Product, Place, Promotion & Packaging- 5th P of marketing)

The objectives of preparing a marketing strategy is to understand the various aspects of market find ways to cater to then and finally come out with a marketing plan for execution to achieves targeted goals.


The objectives are like goals which can be translated in to

Answer 2

It would help you if you can get hold of a book called "Marketing Management" by Philiph Kotler. This space is too small to explain such a detailed concept. Also you can go through these links which will further sharpen your knowledge.

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Marketing_management

http://www.marketingpower.com/content1050.php

http://www.larsperner.com/subdomains/ppt/Teaching/PPT_html/Consumer%20Behavior/Consumer%20Behavior%20and%20Strategy/tsld007.htm

Hope that this will be sufficient to answer your querrry.

Regards,

The_Wish