Why is it important? How will it develop?
2006-10-21 23:45:42 · 4 answers · asked by Rian S 1 in Society & Culture ➔ Other - Society & Culture
Content generated by users, of course
2006-10-25 12:25:03 · answer #1 · answered by Simon J 3 · 1⤊ 0⤋
User-generated content (UGC) refers to earned media that is produced by the consumers as opposed to owned media, the content made by the brand or paid media. UGC comes in many shapes and forms as product reviews, guest posts, social media posts, photos, videos or question-and-answer forums.
The Instagram photo of your Starbucks coffee this morning is UGC. Your review of “Orange is the new Black” on Amazon is another example of UGC. Your lovely tweet about how much you love Oreo cookies is also an example of UGC.
It is important because people trust UGC more than other form of advertising.
Here is a list of benefits of UGC
http://blog.filemobile.com/benefits-user-generated-content/
2013-11-05 14:31:30 · answer #2 · answered by CamMi Pham 1 · 0⤊ 0⤋
User Generated Content is a term that has come into the mainstream during 2005 in web publishing and new media content production circles. It refers to on-line content that is produced by users of websites as opposed to traditional media producers such as broadcasters and production companies. It reflects the democratisation of media production through new technologies that are accessible and affordable. These include digital video, blogging, podcasting, mobile phone photography and, of course, wikis. Prominent examples of websites based on User Generated Content include Flickr, Friends Reunited, eBay, indymedia, FourDocs, YouTube and Wikipedia. The advent of User Generated Content marks a shift among media organisations from creating on-line content to creating the facilities and framework for non-media professionals (i.e. 'ordinary people') to publish their own content in prominent places.
The British Broadcasting Corporation (BBC), for example, set up a User-Generated Content (UGC) team as a pilot in April 2005 with 3 staff. In the wake of the 7 July 2005 London bombings and the Buncefield oil depot fire, the team was made permanent and was expanded, reflecting the arrival in the mainstream of the 'citizen journalist'. During the Buncefield disaster the BBC received over 5,000 photos from viewers. The debate over the publication of the Mohammed cartoons (January 2006) prompted over 22,000 emails from viewers in the first couple of weeks. The BBC does not normally pay for content generated by its viewers.
In the twenty-first century user-generated content has been a path to mainstream success for some. Afroman's novelty song Because I Got High became the most requested song on American radio in July of 2002 due to its success on Napster. Internet blogger Maddox's web page The Best Page in the Universe gained nearly unprecedented popularity on the internet leading to the success of his book The Alphabet of Manliness, released during the summer of 2006. In that same summer Brooke Brodack, also known as Brookers, was signed into a talent development deal by Carson Daly based on her short skits on YouTube.
2006-10-22 06:47:51 · answer #3 · answered by ☺♥? 6 · 0⤊ 2⤋
It's a buzz-phrase. Essentially, you create the framework for a good idea and leave it open for other people to fill in the details. Good examples are Wikipedia (encyclopaedia), YouTube (video sharing) and Spore (evolutionary video game).
2006-10-22 06:49:01 · answer #4 · answered by Anonymous · 0⤊ 3⤋