Check out this link , it has a good looking timeline:
http://adage.com/century/timeline/index.html
In ancient times the most common form of advertising was by word of mouth;
However, commercial messages and political campaign displays have been found in the ruins of Pompeii.
Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome.
Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall paintings can be traced back to Indian rock-art paintings that goes back to 4000 BC.
As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.
These early print ads were used mainly to promote books, which became increasingly affordable thanks to the printing press, and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" ads became a problem, which ushered in regulation of advertising content.
As the economy was expanding during the 19th century, the need for advertising grew at the same pace. In the United States, classified ads became popular, filling pages of newspapers with small print messages promoting all kinds of goods. The success of this advertising format led to the growth of mail-order advertising such as the Sears Catalog, at one time referred to as the "Farmer's Bible".
In 1843 the first advertising agency was established by Volney Palmer in Philadelphia. At first the agencies were just brokers for ad space in newspapers, but by the 20th century, advertising agencies started to take over responsibility for the content as well.
And also have a look at Encarta :
http://encarta.msn.com/encyclopedia_761564279_5/Advertising.html#s21
I hope this is of help to you .
:)
2006-10-24 05:36:42
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answer #1
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answered by Aqua 4
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simple and straightforward....came either by poster or newpaper some times a sign outside the biz. Word of mouth has been the best advertisement ever.
2006-10-20 13:17:44
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answer #2
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answered by Capt 5
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