2006-10-19 15:27:12 · 3 answers · asked by brandtmikolai 1 in Business & Finance ➔ Other - Business & Finance
Everything. Saavy marketers need age/gender/debt/home ownership/# of cars/# of children. Anything that will assist them in niche targeting their products. They are voracious, having never met datum they didn't adore.
2006-10-19 15:31:44 · answer #1 · answered by Anonymous · 0⤊ 0⤋
I wrote marketing software for a major credit card company for a while.
# 1 - spending patterns
# 2 - lifestyles
# 3 - political affiliation.
Anything a potential vendor has to sell, there is a personal characteristic that makes a person a target for envelope stuffers (junk mail). e.g. A person spend $100+ at Home Depot every month might be selected for a promotion on a new lawn mower, or a spray painter.
On NPR today, I kinda heard the reverse - Republicans were looking for people who either weren't registered with a party, or who were registered Democart, but who bought hunting equipment or an SUV in the last year - i.e. matching a lifestyle to a party, with the intention of trying to persuade that person to vote Republican.
2006-10-19 22:40:01 · answer #2 · answered by dryheatdave 6 · 0⤊ 0⤋
Canada is a wonderful place to do business especially Western Canada. Population explosion. You do business where the people are.
2006-10-19 22:32:25 · answer #3 · answered by melo 1 · 0⤊ 0⤋