brand management challenges and opportunities?

Question

help me prepare this presentation...
links are also welcome thnx

Answer 1

Check here:

http://goliath.ecnext.com/comsite5/bin/pdinventory.pl?pdlanding=1&referid=2750&item_id=0199-2661197

http://mkt.cba.cmich.edu/_archive/careers/brand_management.htm

Answer 2

The challanges to brand management:

1) The movement from procedure to strategies: – With the expanding weight to produce regularly enhancing benefit, it is frequently viewed as an extravagance for chiefs to grow long haul vital arrangements. This is further exacerbated by transient objective setting, which is regularly outlined basically for the comfort of the budgetary group.

2) The movement from publicizing to advancements: – As an outcome of the expanding weight on brand director to accomplish transient objectives, there is an enticement to curtail promoting support, since it is seen as a long haul brand-building speculation, for advancements which create much snappier fleeting results.

3) On-Line shopping: – The Internet is encouraging on-line shopping. On-line shopping is not the same as conventional mail request on the grounds that:

• Brands are accessible all the time and from everywhere throughout the world;

• Information and communications are continuously;

• Consumers can pick between brands which meet their criteria, as an aftereffect of selecting data which is in a substantially more advantageous arrangement for them, instead of the standard index group.

This stances dangers to brands, a few parts of included worth, operators or the retail outlet which initially included quality by coordinating shoppers with suppliers, might be disposed of.

4) Opportunities from innovation: – Brand advertisers are presently ready to exploit innovation to again an upper hand through time. Innovation is as of now decreasing the lead time expected to react quickly to changing clients require and minimizing any postponements in the inventory network.

5) More advanced purchasers: – In business-to-business advertising, there is as of now an accentuation on uniting people from various divisions to assess suppliers' new brands. As bury departmental obstructions separate much more, venders are going to confront progressively refined purchasers who are served by better data framework empowering them to pay off brand suppliers against each other.

6) The development of corporate branding:- With media possessing singular brand publicizing, numerous organizations are putting more accentuation on corporate branding, bringing together their arrangement of brands through clearer linkages with the enterprise, which illuminates the those all the line brands stick to. Through corporate personality program utilitarian parts of individual brands in the company's portfolio can be expanded, empowering the purchaser to choose brands through evaluation of the benefits of contending firms. Firms grew capable corporate character programs by perceiving the need first to distinguish their inside corporate qualities, from which stream worker dispositions and particular sorts of staff conduct also, to devise incorporated correspondence programs for various outer groups of onlookers.