why does my tv volume increase during the adverts?

Answer 1

Television commercials are recorded at a higher volume so that you can hear whatever the overpriced celebrities are flogging while you walk to the kitchen to get yourself another beer and slice of coconut cream pie.

Answer 2

This seems to be a wide world problem. I believe that the
advertisers pay more to have the volume increased during
ads. Why, they all know that it is at advert times the we go
to the toilet, or to the kitchen to fetch a beer, in other words
we will distance ourselves from the TV, and they want their
ads to be heard wherever you may be! It is an added revenue
for the TV station for the same ad time. I find this a nuisance
since I sleep early and my wife sleeps late, tuned in to all her
favourite ER, CSI, Greys Anatomy, all bloody which I don‘t
care to watch in any event. However, once in a while I am
awakened by a high pitched voice saying that "if you call in
the following 10 minutes you can buy ...." or other local ads.
This should be forbidden and I cannot understand why it has
not, because a lot of people are bothered by this. I have seen
this question quite a few times in Q&A.uk but do not know if
the question was made by a UK resident.

Answer 3

It is a deliberate act by the TV stations. During commercials it is the time we leave the room to go to the washroom/Kitchen etc. so the ads are louder(They want us to hear them). This is a marketing ploy, my wife and I fight all the time as to the volume on the television because of this stupid arrangement with the ad companies. My remote button is so worn out with increasing the volume to hear the news or movies and decreasing the volume for the ads. There is help however...you can purchase television with fix volume (meaning that adds and regular program will sound the same) or you can complain to your broadcasting body. Some countries have started to pass laws banning this type of marketing.

Answer 4

The question has already been answered very well. Some televisions do have a 'smart volume' setting (called different things in different models, I'm sure). This setting will keep the volume level - whether its a commercial, a concert, or the music on a tv show that seems to get louder whenever there's a chase scene or murder.

Answer 5

Adverts are recorded slightly louder than televison programmes as an "attention" thing.

Advertisers are aware that during advertising breaks veiwers are inclined to walk away from their televisions, or to turn their attention elsewhere, the increase in volume means that you "hear" the advert.

This practice has recently been the attention of an Ofcom ruling. (see link)

Answer 6

They pay extra for more advantageous volume throughout some advertisements, yet no longer all pay so volume does no longer strengthen. They try this as they comprehend that visitors will flow to the lavatory or a kitchen for a beer and opt to be heard at a distance. i imagine it a nuisance and could be forbidden, I sleep before than my spouse so, frequently, i'm wakened by technique of the noise.

Answer 7

In audio engineering class, my lecturer brought up this point.

Advertisers and stations do this on purpose.

Personally, I don't see how they can generate sales - when we would rather switch channels than to be annoyed by ads!

Maybe it’s designed to work subliminally (and loudly) while you are refilling your beer and chips in the kitchen! Eek!

If every viewer was like me - hmmm, it makes you wonder about the validity of advertising.

Do not also that TV theme songs have high amplitudes (volume). This might be done to increase viewership, I think.

Answer 8

Ads are broadcast 4% louder than the programmes. I've no idea what the increase in decibels (or 'decimals' as Steph above puts it) would be as that depends on how loud you listen to your TV.
It's supposed to grab your attention and have you running to the shops to buy the products being advertised.
Ironically, if everyone did this there would be no-one left watching the programmes!

Answer 9

When a TV show is mixed for airing it a standard level, but when commercials are mixed its a higher lever, so you turn your t.v up for the show and its to loud during the break I hope you can understand what im trying to say ?

Answer 10

So you can still hear the adverts when you go to make a cup of tea during the break.