what does strapline mean?

Question

to do with business

Answer 1

A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British.

See list of advertising slogans for examples.

[edit]
Examples
Corporation:

AT&T: Your World Delivered
Audi: Vorsprung durch Technik.
Microsoft: Where do you want to go today?
Verizon Wireless: We never stop working for you.
Brand:

Heinz Baked Beans: Beanz Meanz Heinz
KitKat: Have a break, have a KitKat
Visa: Life Takes Visa
MasterCard: There are some things money can't buy. For everything else, there's MasterCard.

One particularly successful strapline was used by Huntley and Palmer- "the first name you think of in biscuits". It became so well known that their illuminated sign in Trafalgar Square didn't even give the name, as everybody knew "the first name you think of in biscuits". Similarly Heinz, having persuaded people that Beanz meant Heinz, were able to advertise simply: "You know what Beanz meanz".

Answer 2

A strapline is an advertising used as a secondary sentence attached to a brand line. It's purpose to emphasize a phrase that the company wishes to be remembered by. Particularily for marketing a pacific marketing image or connection to a consumer base. The usage "strapline" rather than "advertising slogan" chiefly British.

Answer 3

A strapline is an used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British.

This might help - http://en.wikipedia.org/wiki/Strapline

Answer 4

A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British.

Answer 5

Strapline Definition

Answer 6

Depends on the business. In advertising/media it means the brand's sign off line - like Heinz '57 Varieties', Nike 'Just do it' etc - those would be refered to as 'straplines'

But not sure if this is the context you meant.

Answer 7

It's a short, catchy sentence that comes after the product name. For example, Carlsberg - Probably the best lager in the world or You know when you've been Tangoed.

Answer 8

This Site Might Help You.

RE:
what does strapline mean?
to do with business

Answer 9

Yorkshire is correct, in a newspaper you would get the big letters which are the headline and then underneath before you get the actual story you get the strap line, its a little more detail about the story, to draw you in. Basically MAN DIES IN FLOODS < head line 56 year old farmer swept away whilst trying to save cow < strap line

Answer 10

What Is A Strapline