What do borrowers/people want in a mortgage company? What is effective advertising and what isn't?

Answer 1

flashy catch phrases - "rates are low, not quite zero"

Answer 2

Bankrate.com has a solid program. However, your best weapon is you and your business cards. The more money you spend on ads and marketing, the faster you will make yourself become a statistic of people who have "tried" the industry because they heard about someone who was doing so well. What they didn't further explain, is that this same successful person has been building his/her client base for the past 10 years and has focused his efforts on his existing client base. That base will grow through word of mouth... but it takes years to grow. You don't have a base? Yes, you do. You start with your friends and family. If you won't do this, you have no business being in sales. Your friends and family are your own marketing team. Next, is all the networking groups you belong to; sports teams, church groups, BNI http://www.highenergylunch.com/memberdir... Leads Club, Chamber of Commerce. Your referrals come from those who know and trust you. Consistency over time will get you referrals. Make sure you always dress to a "T". Suit and tie is a must. Just because you can get away with wearing kakis... should you? Someone wants to work with someone who takes themselves seriously and what they do for a living seriously. If you don't, your clients surely won't.
Eye contact, shaking hands, and handing out your business card is how you do it. It's hard. Most people want it now and they are not willing or don't have the savings to do it this way. They are soo anxious that they will spend money on marketing because they don't know what else to do. These people are wheel spinners...don't be a wheel spinner. Save your money!!... so you will still be around when these other jokers get weeded out.
I've been originating over 11+ years, and I started with nothing myself. I also worked a part time job in the beginning to pay the bills until I could get a pipeline going. Believe in yourself and do whatever it takes. Good luck!

Answer 3

sure there are gala's like homestead and backyard shows possibly you may run an open homestead on an anniversary of corporation. Is there some thing specific approximately your small business or some thing new you ought to precise a piece of writing approximately it and deliver it to a close-by information paper editor. this may be a sort of unfastened advertising. THe fliers paintings large. that's not too costly to have them introduced by using canada positioned up check out it. shop it sluggish and efforts for extra significant merchandising. HOw approximately coupons. are you able to run a undeniable. Make a internet site positioned up your small business in the classifieds or telephone e book. those are all of the comparable comparable old although i'm afraid I definitely have not advised you something too new or specific. I asked this comparable question yet i'm finding for clean advertising recommendations.