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26 answers

No, its designed to shock. The shock value of two women kissing on screen is still enough to have people talking about it for weeks. Take the FCUK ad recently, it was a hot topic from the second it aired, and ended up being banned. That is great publicity for the company, and thats all they are after these days.

2006-10-15 22:36:25 · answer #1 · answered by Emma W 4 · 2 1

I think it's still slightly premature to arrive at conclusions, but I will say this- lesbians turn heads.

It might be a shocking image but it doesn't need to. People WILL look and they like to. Most times many people aren't even offended by it in the way they have reacted to gay men. It's sad but true.

I have seen that people are intrigued by love between women. It makes them think- "what do they DO?" But more than that, it's different. Maybe because it's not necessarily overt. The subtlety is very seductive. It breaks stereotypes. As far as gay men have been used almost humiliatingly, gay women seem to be used as being symbolic of the new sexual revolution where it is no longer 'the love that dare not speak its name'.

2006-10-18 04:29:25 · answer #2 · answered by freudianslipper 2 · 0 0

for a start, i haven't noticed this

secondly, if they want to appeal to women, it'll feature a man, something they can relate to. it could be designed to showcase an alternative (i remember the guiness ad from a few years ago, but that was a gay male couple). if it's designed for both sexes or just men then the lesbians will probably be there because it's kind of arousing to see two girls kissing - sex sells, it has nothing to do with acceptability. in real life all lesbians are ugly but we can dream.....

and i seriously doubt that an advert on mainstream television would ever directly target lesbians. lesbians make up about 1.7% of the female population, it's just not worth trying

2006-10-16 11:16:21 · answer #3 · answered by Anonymous · 0 0

Yes and no, advertisers aren't talking to lesbians but showing them on screen makes LGB people feel more accepted by the general population and maybe more likely to spend their money on that particular product but i don't think adverts necessarily represent the average Joe's views, also a lot of money is to be made from the pink pound

2006-10-16 13:13:07 · answer #4 · answered by boo boo 2 · 1 0

I'm all for it! I think companies are realizing that there's a strong minotiry of GLBT peopl out there and that their advertising does not reflect their customer base, so they're finally working on advertising to all of their customers. Plus, I work 3rd shift stocking in Meijer. Walking past the picture frames for sale with those cutesie straight couples a couple thousand times is really getting old...

2006-10-16 09:10:46 · answer #5 · answered by carora13 6 · 1 0

I'm quite certain that there have been a lot of very powerful women in history, and some of them will have been lesbian.

People are not powerful because of their sexuality; though judging by the lesbian brawls I've seen over the years, many could be forgiven for thinking so..

2006-10-17 08:34:12 · answer #6 · answered by musonic 4 · 0 0

Means that there is increased humour in the society.
Also that the number of lesbians is increasing due to bad diets and increased mutations caused by overuse of chemicals. This means that lesbians represent a significant market base for these products. The adds must recognise this and include the lesbians in the adds.

The world is money driven

2006-10-16 05:39:14 · answer #7 · answered by instant M 2 · 1 2

No, I believe it is a combination of more general acceptance as well as a realization by advertisers of the spending power/ability of gays and lesbians. More and more the days of hatred and bigotry are falling by the wayside.

2006-10-16 08:11:16 · answer #8 · answered by IndyT- For Da Ben Dan 6 · 2 0

Yes. Gays and lesbians have an increased (and increasing) power in our society. And I'll not say more, to not become politically incorrect!

2006-10-16 05:40:41 · answer #9 · answered by Grilla Parlante 6 · 1 0

I think its part shock factor, part acceptabilty.
Lesbians are, and i guess always will be a hot topic for this male dominated society in which we live. The ad was jus playing on these people's psyke's (spelling).
Interesting question though...

2006-10-16 08:59:22 · answer #10 · answered by Anonymous · 2 0

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