What new things did the pop art movement bring to art generally?

Answer 1

Along with making art more accessible to the general public (especially younger generations), Warhol actually brought attention to advertising as a legitimate art form.

Answer 2

The graphics of advertising and media had been used in art as early as the 1920s and 30s, by Picasso, Braque, Gris and Miro amngst many others. But certainly the Pop Art of the 1960s brought in the aggressive styles of marketing and mass-production, as artists like Warhol, Lichtenstein, et al, used the brash colours and hypnotic repetition of labels, comics and posters to create a new art form. There was also a new sense of irony at (or even parody of) the way products were sold to us. Materialism and greed and pathetic dreams of glamour were somewhat mocked in many pop art works, and even the chauvinism of America ( through using the American flag) one could say was gently mocked or exploded by Jasper Johns who is now considered one of the most important "pop artists".

Answer 3

They made it more accessible to popular culture. Campbells soup cans and warhol prints. cheaper and less exclusive.