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It's a term referring to the total satisfaction received from consuming a good or service. You are attempting to measure utility indirectly with consumer behavior theory.

Utility is a concept that was introduced by Daniel Bernoulli, which assumes that consumers will strive to maximize their utility

2006-10-10 06:18:27 · answer #1 · answered by dredude52 6 · 0 0

I assume the utility cure you are after has risk on the x-axis and ruturn on the y-axis. The curve itself is convex as initially both risk and return increase rapidly. MRR = marginal rate of return refers to the increase in return for increased risk. This levels off as you move along the x-axis.

2006-10-10 01:41:46 · answer #2 · answered by VB8888 1 · 0 0

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