Other than flyers, business cards and radio/tv, what are some other ways to market/advertise a business offline?
2006-10-09 06:08:20 · 7 answers · asked by mrfemale2003 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
All great ideas - and don't forget to promote your website offline too!
Here's an article I wrote in 1997ish - still relevant today!
So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.
And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!
Here are 12 extra ways to promote your website without even turning your browser on:
NUMBER ONE:
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your "snail mail "address - they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.
NUMBER TWO:
Print your URL and email address on all letterheads, business cards & compliment slips, in the format www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.
NUMBER THREE
Business closed for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk" Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.
NUMBER FOUR:
Include your web addressL in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the world Wide web.
NUMBER FIVE:
Type your website address into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address
NUMBER SIX:
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.
NUMBER SEVEN:
Look for unusual promotional items at holiday times - WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology
NUMBER EIGHT:
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients - a favour which they reciprocate.
NUMBER NINE:
Magnetic car stickers featuring just your company name and website address help get you seen while you're out and about and can be a great conversation starter!
NUMBER TEN:
Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.
NUMBER ELEVEN:
If you're in a restaurant or hotel with a guestbook - sign it! And don't forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.
NUMBER TWELVE:
Make sure that any newspaper and other offline ads feature your website address prominently - don't hide it away in the small print!
2006-10-10 00:06:34 · answer #1 · answered by nikkipilkington 2 · 0⤊ 0⤋
Best Offline Marketing is DropCards
2016-09-09 14:55:55 · answer #2 · answered by Mary 1 · 0⤊ 0⤋
business owners know that you need to start marketing before they’re in full swing to launch a profitable holiday marketing campaign. Start your planning early, and you’ll be able to focus on your day-to-day operations while your holiday marketing plans roll out. Maximize your profits this holiday season with the following 25 holiday marketing tips and ideas.
2013-11-12 02:30:30 · answer #3 · answered by Alex 2 · 0⤊ 0⤋
Networking! Mingle with your potential clients.
Offer speeches and presentations on a subject related to your business in your community. This will make people see you as an expert in your business and turn to you when they need your services/product.
2006-10-09 08:25:13 · answer #4 · answered by southernrightwhale 3 · 0⤊ 0⤋
Thats some lame way to get other ppl to do your work for you! Why dont you go out and research things LAZY
2006-10-09 06:20:57 · answer #5 · answered by reecetoby 2 · 0⤊ 0⤋
-Give away free t-shirts with your logo and slogan on it to your employees and people in companies you do business with.
-Make sure to remember the birthdays of your clients and people you ddo business with, and send them a "care package" of sorts with maybe a gift certificate to a restaurant and one of your products.
-Sponsor an event like a run/walk.
2006-10-09 06:17:32 · answer #6 · answered by kate 3 · 0⤊ 0⤋
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2013-11-12 02:27:15 · answer #7 · answered by Anonymous · 0⤊ 0⤋