Regional accents are often preferred to 'queen's English' as advertisers believe they convey more personality and emotion - a quality essential for building and supporting brands.
According to what focus groups/ research you believe different accents convey different qualities.
Currently the populist view within marketing communities is that Scottish is seen by consumers as down to earth, honest and trustworthy.
2006-10-08 10:37:33
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answer #1
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answered by James B 2
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The Scottish accent is my favourite too, but only when spoken by women. I don't know why but a soft, Scottish accent sounds so comforting and melodious.
2006-10-08 10:43:49
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answer #2
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answered by Fragile Rock 5
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According to research people are more likely to trust someone with a scottish accent than someone with a diffirent accent.
2006-10-08 10:35:06
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answer #3
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answered by Stars 1
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Its because Scottish accent is a more 'serious' sounding accent, not very threatning, can quite easily be understood too.
2006-10-08 10:38:35
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answer #4
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answered by liam892004 2
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'Northern' and scottish accents are deemed to be more friendly, probably because thier tone of voice is higher.
2006-10-08 10:41:32
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answer #5
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answered by bigbowlofsalad 3
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Evidently they earn less up north thus making the Scotts voice over a cheaper option.
2006-10-08 10:31:55
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answer #6
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answered by banditblue1200 4
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Cheap labour I expect. Don't mind as long as they don't think Liverpool accents will sell their products!!
2006-10-08 10:51:58
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answer #7
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answered by Anonymous
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its cause the Scotish accent is the best around!!!
actually lets take Glasgow, Aberdeen and Dundee out of that last sentence.
2006-10-08 10:35:18
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answer #8
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answered by Anonymous
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Is it Scottish or Australian?
2006-10-08 10:31:23
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answer #9
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answered by DeborahDel 6
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because it sounds nice,
2006-10-08 10:44:02
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answer #10
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answered by NOT TELLING YOU LOL 5
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