what's the difference between marketing and advertising????

Question

please clear things up for me b/c i want to advertise/market for Coca~Cola someday and i don't know which field is the one in which you get to like make the commercials and design billboards and be creative like that!! maybe it's both!? i have no idea.. lol.. can you help me distinguish between the two please?? thanx :]

i did look at the descriptions of the two on salary.com but it didn't help much.. they seem to be pretty much similar.. :]

Answer 1

Advertising is an aspect of Marketing. Advertising is creating campaigns (print, broadcast, online and new media) to generate awareness about a particular company/product.

Since you are interested in the creative/design side of Advertising you probably want to check out an art or design school as opposed to a "regular" liberal arts college that will give you the business side of things.

Answer 2

Atvertising is a subset of marketing... kind of like how a golden retreiver is a dog, but a specific category of dog. Sales is another subset of marketing. I would suggest you get into any type of marketing job you can. Many marketing jobs are available to people without degrees and are great "college jobs" to get experience and extra cash while you go to school. Maybe one of the best I'd suggest would be a regional sales rep. The advertising thing is a very competitive field, so always be thinking about getting resume experience in everything you do and network network network. Good luck!

Answer 3

Advertising is only one aspect of Marketing - dealing directly with creating advertisements,

Marketing in a broader term that includes - market research, advertising, image creation, trade shows , media, target markets , etc etc

design of billboards, and make commercials - hmm maybe you should be looking at graphic design, film school, photography,

Answer 4

Hi,
Marketing is a very vast term, which includes lot of activities like market analysis, approach, branding, reference development, promotional activities etc...........

Advertisement is one of the tool in PROMOTIONAL activity which leads to branding & finally meet the ultimate business objective.

Mere creativity won't be that effective unliess you are aware about the product, market trend & ofcourse .... out-of-the-box approach to be successful in advertisement....................... i think if u have all these (if not, few can be mastered with period of time)...then try being a MARKETING STRATEGIST/GURU.

Am sure you will be......then someday even i will come to you & ask for a good advertisement for myself....... (I am for SALE)....hheheheheheheheheh