What are some ethical implications related to public relations?

Question

Let's say I work for company and I am trying to run a campaing on ethical diverstiy. I want to present the company as a leader in ethical diversity. What are some ethical implications that I will have to contend with?

Answer 1

You have to present your company's side of things in the MOST positive light, which sometimes means stretching the truth a bit (or a lot), and always means leaving out ANY facts that could cast doubt on your view of things. In otherwords, you can't be 100% honest, but when can you be?

Answer 2

It's Not Just PRPublic Relations in Society
By: W. TIMOTHY COOMBS (Eastern Illinois University, Charleston), FRANCES REYNOLDS (Brunel University) and SHERRY HOLLADAY


Reviews
"Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shi...

More reviewsDescription
Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.

Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America.
Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact.
Helps reveal why public relations is useful to society and how it has developed a negative public reputation.
Includes practical debate about power issues in public relations theory and practice.

TopTable of Contents
Introduction

1. Does Society Need Public Relations?

2. Ethical Implications of Public Relations?

3. Who Practices Public Relations?

4. Public Relations Influences Society

5. Global Effects of Public Relations

References

Detailed contents

TopAbout the Author
W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today's Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom.

Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.

Answer 3

This is where your marketing strategy comes in. Do the research required for this project ~ what will you do when your boss asks you this and demands an answer right away?

Guess you'd be ill-prepared.