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Dissertation has to be under 12000 words, so can u think of any suitable topic to study preferably in marketing or branding; corporate strategy and HRM issues will also do.

2006-10-07 01:36:25 · 6 answers · asked by Peace 3 in Education & Reference Higher Education (University +)

6 answers

How should marketers react to the fact that consumers have more control, more choices and demand more connectivity.

Control - They're now empowered with technologies like TiVo to zap past ads. They can post their own opinions about a product via blogs or messageboards.

Choice - 500+ channels, thousands of Web sites, shelves stacked with products, alternatives to more traditional products,

These factors have completely changed the game and marketers must employ new strategies and tactics.

2006-10-07 01:43:24 · answer #1 · answered by James K 2 · 0 0

You Could Consider The Question "Is My Product Ethically Produced And What Has Been The Impact On The Environment"? In Answering This Question You Should Also Ask The Same Of Your Approach To Marketing Said Product.
"Am I In This For Big Money In The Short Term And Stuff The Consequences Or Do I Have A Broader View Which Will Get The Same Result Over A Longer Period And Have Less Impact On The World Around Me"?
Good Luck My Friend.

2006-10-07 01:58:09 · answer #2 · answered by Paul R 5 · 0 0

Take "Marketing versus Branding"

2006-10-07 01:52:03 · answer #3 · answered by dynamicsandip 1 · 0 1

May consider 'Marketing Trends in the new Millennium'!

2006-10-07 01:40:34 · answer #4 · answered by Sami V 7 · 0 0

"the reason of illegal migration people from mostly Islamics countries to poorer European countries than oil-rich Islamic countries"- this is valid also for sociology studies

2006-10-07 01:43:56 · answer #5 · answered by Anonymous · 0 0

How about, "How to maximize profit, while minimizing costs: selling dog poop spray painted gold."

2006-10-07 01:45:37 · answer #6 · answered by Clown Knows 7 · 0 0

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