I've always wondered how TV stations find out how many people watch what shows... Can anyone shed some light on this?
2006-10-06 19:32:58 · 7 answers · asked by Jesus Disciple 1 in Entertainment & Music ➔ Television
"Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections. Nielsen creates a "sample audience" and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. That's a simple way of explaining what is a complicated, extensive process. Nielsen relies mainly on information collected from TV set meters that it installs, and then combines this information with huge databases of the programs that appear on each TV station and cable channel."
2006-10-06 19:35:27 · answer #1 · answered by davega7 4 · 2⤊ 0⤋
They use Nielsen Media Research. It's a company that randomly selects households throughout the country to do a study on what shows they watch. If you agree, they go to your home and install monitoring equipment that tracks what tv shows you watch.
2006-10-06 19:36:15 · answer #2 · answered by catwomanmeeeeow 6 · 1⤊ 0⤋
Nielsen's surveys and other random sampling methods.
Hey, even the TV stations conduct their own surveys to evaluate their programs. They need these survey results to help them decide on how they would redesign their program and at the same time to know better their target audience (provide their needs and serve them better, as well).
2006-10-06 21:51:29 · answer #3 · answered by akasha 3 · 0⤊ 0⤋
They use a company call Nielsen. Nielsen provides many homeowner/telvision viewers with a box they put in their house that monitiors the television programs each "Nielsen" family watches.
2006-10-06 19:42:31 · answer #4 · answered by newyorkgal71 7 · 0⤊ 0⤋
Say 10,000 (not sure how many) people have register for there viewing to be monitored, and they count how many people watch a certain show, they find the % of people out of the 10,000 and that many % of the total population is how many people watch that show. Its not very actuate but that's how they do it.
2006-10-06 19:37:08 · answer #5 · answered by Anonymous · 0⤊ 0⤋
They send out millions of people a night to watch what you're dong through your window. You know what it's like... you're sitting there at night watching TV and all of a sudden you look out the window... you'd swear you just saw someone in it. It's the TV people... they're watching you watching their shows.
2006-10-06 19:35:06 · answer #6 · answered by TheLizard 3 · 1⤊ 1⤋
neilsen rattings
2006-10-06 19:34:44 · answer #7 · answered by Ynot me 2 4 · 0⤊ 0⤋