what can we define readership?

Question

plz provide the source. thank you.

Answer 1

Readership as a general term refers to the number of people reading a particular publication. This includes both the individual that purchased the publication and the persons other than the purchaser who have read the publication.- that's my definition.

According to the web, that's what I found:
"Typically in newspaper research consumers have been asked if they read or looked into a newspaper yesterday, so in discussions about readership the term has meant "read yesterday." Read-yesterday numbers help to indicate trends in newspaper readership, but don't lend themselves to useful actions to improve readership. ..."

Answer 2

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RE:
what can we define readership?
plz provide the source. thank you.