Any advice on marketing or advertising would help.
2006-10-04 05:41:47 · 6 answers · asked by supercat 2 in Business & Finance ➔ Small Business
First, determine how and where you are going to sell your jewelry. You have three main options:
1. Sell them on your website
Pros
- allows you to establish your own "real estate" on the Web;
- allows you to attract a bigger audience; not limited to eBay buyers (not everyone buys on eBay)
- scaleable as it allows your business to grow;
- allows you to give more information about your business to your visitors and give them reasons to trust you
- allows you to give more information about the product, play around with factors that can increase conversion
- gives you a more professional look
- makes you look like a "big" business (an e-commerce seller that also sells on ebay "looks" so much bigger than a purely ebay seller)
- you can put in as many items you want without paying listing fees
- you can sell as many items as you can without paying value added fees
- less restrictions than eBay (you are more free to write your sales copy)
- easier to market on the Web
Cons:
- requires technical knowhow to create a website (or money to pay someone to do it for you)
- fixed price (price you set is what you get)
2. Sell them on the auction sites. Best places would be http://www.ebay.com and http://www.etsy.com (so much cheaper than eBay)
Pros
- auction format; prices can go up higher than you originally set it for
- eBay's brand and size of its market
Cons
- listing and final value fees
- lots of restrictions
- harder to get onto search engines
- link exchanges are more difficult
- increasing competition (it is not as easy to sell now on eBay compared to others)
3. Do both - sell on eBay and sell on your website
Pictures are key. Closeups of the items on a plain background (preferably white) will help the item pop out. You want to sell the item, not the background.
2006-10-04 05:43:04 · answer #1 · answered by imisidro 7 · 13⤊ 0⤋
My suggestion is this:
First, market to people online versus offline. The reason for this; there is only soo many people in your local area. There are millions online. Obviously you will need to have a website to do that. Ebay is ok, but I recommend taking a slightly diferent approach. http://www.jesser.ws is a place you can get an awesome domain package. You can also get 10 email addresses under that domain, so you could have info@yourdomain or whatever you want.
As far as marketing the website, I can show you two ways to get your site exposed to the world. One is kind of expensive and I DON'T REQUIRE OR RECOMMEND THAT YOU USE IT, the second is a free way to do it, it will just take more time on your part. But, if you really want to boom your business....you get the idea.
You don't have to be a web genious to do any of this, and I can show you how you can fit it together. I can guide you if need be.
The only other thing is that YOU will have to make arrangements with a shipping coompany so you can deliver your product and get a paypal account at http://www.paypal.com to receive customer payments. (That is also free.)
I hope this helps, and if you wish to get in contact with me, you (or anyone else) can IM me on Yahoo Messenger: Zathrak_GDI
2006-10-04 06:13:57 · answer #2 · answered by jesse r 2 · 0⤊ 0⤋
you can sell on listingdock..
2014-05-01 23:14:56 · answer #3 · answered by Anonymous · 0⤊ 0⤋
Have you considered selling on Ebay or some other website auction houses?
2006-10-04 05:45:03 · answer #4 · answered by Anonymous · 1⤊ 0⤋
How about Ebay?
2006-10-04 05:44:28 · answer #5 · answered by Meg 3 · 1⤊ 0⤋
Go to www.etsy.com
It's good for indie designers. (:
2006-10-04 05:43:43 · answer #6 · answered by vintageprincess72 4 · 1⤊ 0⤋