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In a word, moms. In a lot of words, moms have typically built up a creative network of people for a multitude of things, if your product allows them to free up some already taken time, they will spread the word all over their networks.

A good book to read is The Tipping Point. It shows how some companies market items while also showing how they got to be household words in the first place.

2006-10-03 12:03:52 · answer #1 · answered by leannainpa 3 · 0 0

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