Why are they called "job opportunities" when they never hire anyone?

Answer 1

It is all in the definition of "job."

1. A regular activity performed in exchange for payment, especially as one's trade, occupation, or profession.
2. A position in which one is employed.

3.
a.A task that must be done: Washing the windows is not my job.
b. A specified duty or responsibility. See Synonyms at task.

4.
a.A specific piece of work to be done for a set fee: an expensive repair job.
b. The object to be worked on.
c. Something resulting from or produced by work.

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Answer 2

I see that all the time. I see help wanted signs in shops in my area, but most of those jobs are at other locations, not the shop in my neighborhood. Kinda false advertising.