Can anyone tell me how I go about silver jewellery party planning?

Question

Hi Everyone,
I own a jewellery website which I've just started marketing in my local newspaper and had no response at all and believe that perhaps I targeted the market blindly or competion is fierce.

I have now decided to go into party planning where people actually
see and feel the products and I will also sell watches and handbags.

I have spoken to a ann summers party planner which is always taking bookings for parties and is keen to sell my products.

I will also get other party planners involved in this.

Can anyone out there give me some advice on this matter and how I go about party planning?

Thank you very much

Answer 1

Hmm - Local Newspapers never had much response with this medium.

Jewellery has become a very competitive market - just look at the number of shopping channels selling Jewellery direct into peoples homes.

Like the sound of the Silver Jewellery Parties though - what with Christmas on the horizon! Your not alone in using Parties as method to market Jewellery though, just type "jewellery parties" into google.

Two ways you could approach this either as a franchise have people host your Silver Jewellery Parties, paid for on a commission basis or rewarded with free Jewellery for sales of a certain level.

Or you could run them yourself initially, to get an idea of how they work.

Research your local area looking for households that can afford your product. Maybe even Retirement homes where people can't get out a lot.

Create an event that's fun, around a theme - Silver Jewellery for the Party Season - for instance.

Once your ready post a flyer through the doors of your target market (Make sure the flyer looks the part) either inviting them along to your party or inviting them to host their own.

Anyway maybe others will give you some further ideas.

Below are a couple of websites offering similar.

Good luck