How do you get a company listed on a search engine?

Answer 1

First, make sure that you submit your website to the search engines. It takes anywhere from 2 weeks to even 6 months for websites to show up in the search engines.

With Yahoo, you can go to https://siteexplorer.search.yahoo.com/submit to submit your site for free. For guaranteed inclusion in their search engine, you have to pay and use their paid services http://search.yahoo.com/info/submit.html

Ranking high in the search engines, however, is a tougher ballgame. Search engines look at the following factors in ranking websites, though in varying degrees of importance:

- Age = an older site stand a higher chance of getting better rankings than newer sites because they are more established (especially if considered an authority in the field) and a lot more incoming links

- Quality and Uniqueness of the Content = sites rank well if they have content that users consider relevant and original, not rehashed or using content used by hundred other websites (e.g. articles in article submission directories)

- Keyword density = number of times the keyword appears on the site. This also includes having the keywords in important places such as the title, metatags, even H1s and H2s

- How it fares in the results = when it comes up in the search engines, are people clicking on it or not. If not, search engines consider the site to be not relevant to the keyword. Also, how long does the user stay on the site; if they hit the back button immediately, then the site may not be relevant to the search term

- Site structure = on-page factors to sitemaps

- Backlinks = who are linking to the site and what are their quality (the more authoritative the site linking to your site, the better).

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

WebmasterWorld.com http://www.webmasterworld.com has different sections that cover various aspects of search engine optimization, and each section is participated in by respected webmasters and even search engine employees (e.g. there's a GoogleGuy that responds to Google topics)

Other resources that can help you get top ranking in the search engines are:

Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8

As for tools to help you get top rankings in the search engine, here are some of the best in the field today

Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
SEO Book - lots of free great SEO tools http://tools.seobook.com/

Answer 2

Add a number of words to your metadata that define what your business is in - the search engines read the metadata, compare it with the text in the web pages, and determine whether or not to list it. Web crawlers are continuously looking for new sites. If you blog the name of the website in many places, that will also count for "points" that a website receives.

Go to the website of your competition, and see what is in their metadata "view source" - in fact, many put their competitions name in their meta data, so that when you key in GM, a Ford website will also be listed.

Answer 3

add some
.co
LTd
LLC
PT.
copyrighted
trademark
registered