Which's better google AdSense or banners?

Question

I want to make money from my website so i want to know which's better google AdSense or normal advertisments banners, and why?

Answer 1

No one can really say what will work on your site. In some sites, banners work best. In others, Adsense works best.

In my site for example, revenue for banner ads is only 1.07% of our monthly revenues with Adsense. Banner ads are a drop in a bucket compared to Adsense.

But it could be different with your site, and the only way to find out is to try it.

The amount you can earn with Adsense will depend on the

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense.

However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well. Banner ads will be a better approach for your site.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement - check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.

ONE IMPORTANT POINT -- it's not an either-or situation, you can use both Adsense and Banner ads together. In fact, you can use banner ads for your alternative Adsense ads (instead of showing free PSA ads, you can direct your Adsense to your banner ad networks so the ad impression will not be wasted)

Answer 2

I use both and in my expiriences people click more on text links in compare to banners. That's expirience in lots of different kind of sites (sports, music, film, business).
The other question is what prise for click you have on adsense or on some banner. For instance, if you gets 10 cents for adsense click and $2 for some banner click, you'll earn more on banner. But adsense click value depends on many different things (topic, traffic, how old is site, inbound links, anchor, PR, ...).

Answer 3

Personally I've made more with Adsense. A well placed banner will do ok for you to. Just make sure not to make your page look like an internet mall. One banner per page will do. Why don't you do both and see what happens.



http://www.*************/index.php?ref=100038

Answer 4

Could be either

Example:

Your site is about rc-cars

Banners about casino's aren't going to get clicks

Banners about rc-cars will

Adsense will automatically detect the content on your web page and display proper related ads (such as ads related to rc cars)

You can actually run both at the same time given it meets the TOS of each company

refer to

http://forums.digitalpoint.com

Answer 5

Adsense will place advertisements relevant to your website content. If you find some good banner relevant to your website content, then you can put that up also. Use both if you want, but in moderation. Too much advertisements can distract your website user from the real content. Website is visited for content not for advertisements.

Answer 6

Placement looks good. The referral ads don't do well. They hardly ever convert and the ad you select is not the ad that will be displayed a lot of the times.